This is just one way to leverage AI tools into your day-to-day workflow as a blog writer. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.
Understanding Complex Topics
Marketers, like Martina Bretous, who serves as the editor of our Next in AI Blog, utilize AI to gain deeper insights into intricate subjects.
“I frequently turn to ChatGPT and ask, ‘Explain X to me in simple words,’ or ‘as if I were a 5-year-old.’ Often, when you read something online, you can’t easily connect with the author for clarification. ChatGPT acts like a friend, helping me decode information in a way that makes sense to me,” she explained.
Resources such as ChatGPT offer simplified explanations, aiding marketers in grasping complex information.
Automating Tasks
AI possesses the potential to optimize marketers’ workflows by automating repetitive tasks, enabling them to concentrate on strategy and implementation. This task automation plays a pivotal role in time-saving and efficiency enhancement.
As per our State of AI Report, marketers save over three hours per content piece through AI-driven automation.
Irina Nica, product marketing manager at HubSpot, emphasizes, “The primary advantages of integrating AI into streamlining processes include time savings, automating tedious tasks, and heightened efficiency.”
She adds, “By harnessing AI, we can delegate repetitive or time-intensive tasks to technology, enabling us to focus on more strategic work. This not only amplifies productivity but also liberates our time for projects demanding human expertise and creativity.”
For instance, Nica utilizes AI to convert meeting notes into actionable tasks. “Though seemingly minor, having an AI assistant expedites this process, empowering me to concentrate on the more engaging facets of my job, such as crafting GTM strategies and framing positioning and messaging frameworks,” she elaborates.
Her sentiments resonate with findings from our State of AI Report, revealing that 95% of AI-utilizing professionals affirm that AI aids in reducing manual task time, allowing them to invest more effort in critical job aspects (88%), preferred job responsibilities (85%), and the creative dimensions of their roles (83%).
Writing Better Copy
To excel as a marketer, proficient writing skills are essential.
Nica, in her role as a product marketing manager, also utilizes generative AI to aid in writing tasks.
“I depend on generative AI to enhance my productivity in writing. Writing constitutes a significant portion of my responsibilities, encompassing tasks like crafting documentation, facilitating cross-team communication, composing blog entries, and generating social media content. AI has emerged as a valuable ally, assisting me with routine writing duties,” explains Nica.
Aligning Web Content with Search Intent
Each blogger must grasp SEO to craft content that boosts page visits and interaction. In fact, my motivation for composing this post stems from its relevance to topics and queries commonly explored by our audience on Google.
Through scrutinizing search trends and patterns, AI algorithms can pinpoint prevalent search inquiries and pertinent keywords linked to specific subjects. This empowers bloggers to comprehend users’ search preferences and aids in selecting optimal keywords to target within their content.
Furthermore, AI-driven tools can assess existing content, offering recommendations to enhance its alignment with search intent. By scrutinizing a blog post’s context, structure, and language, these tools identify areas for refinement and propose adjustments to optimize content for search engines. This might involve integrating more keywords, restructuring paragraphs, or refining overall readability.
A Step-by-Step Guide to Implementing AI in Your Marketing Processes
1. Pinpoint Potential Applications for AI.
Initiate a brainstorming session with your team to uncover potential scenarios where AI can enhance efficiency within your marketing workflows. Look into tasks that are repetitive or time-intensive, such as content generation, drafting emails, managing social media content, or bolstering lead generation.
“This ought to be a collaborative endeavor, involving team members to gather a variety of ideas. From that assortment, pick a maximum of three high-impact applications to kickstart,” recommends Nica.
“For instance, you might explore employing AI for content creation on your blog, utilizing a GTP for converting meeting notes into actionable tasks, composing outreach emails for sales initiatives, addressing customer queries, crafting blog visuals, or even developing social media content for product launch campaigns,” she further suggests.
2. Evaluate the benefits of AI
Consider the merits of integrating AI into your marketing workflows. Key benefits include time conservation, the automation of routine tasks, and heightened efficiency. By harnessing AI, you can delegate repetitive duties, enabling a focus on more valuable and strategic endeavors.
According to Bretous, AI enables more time for strategizing and action, reducing the time spent on monotonous tasks.
“I suggest reviewing your own task list and identifying areas where AI could offer assistance. It’s a low-risk method to familiarize yourself with the technology, potentially revolutionizing your work approach. You’d be amazed at the array of AI tools available to aid with daily, mundane tasks,” she elaborates.
3. Explore AI tools
Exploring diverse AI tools aids in comprehending their integration within your workflow.
For instance, the Campaign Assistant facilitates campaign execution by generating content for your assets.
Recently, I employed the Campaign Assistant to craft an email promoting a winter holiday sale for my online store, featuring art prints and shirts.
To enhance the AI’s effectiveness, I outlined the campaign’s theme, crucial focal points, the desired call-to-action, and the preferred writing style.
In mere seconds, I received pre-written content tailored for my email campaign. While minor adjustments might be necessary, the foundational structure was readily available.
By grasping the distinct functionalities of each AI tool, you can harness their potential to streamline specific tasks and procedures within your marketing strategy, leading to time savings and enhanced efficiency.
4. Start with low-stakes tasks
If you’re new to AI or feeling uncertain about where to begin, this method offers a low-risk way to familiarize yourself with AI technology.
Start by pinpointing tasks on your agenda that are repetitive or consume substantial time, such as scheduling social media posts, editing blog content, or conducting lead generation research.
Explore and opt for affordable or no-cost AI tools specialized in automating these specific tasks. By initiating with tasks of lesser consequence, you can acclimate to AI technology and witness its advantages firsthand without jeopardizing pivotal campaign elements. This gradual approach enables you to cultivate confidence in AI and gradually extend its application to more critical marketing processes as you become more comfortable.
5. Implement AI for high-impact use cases
Once you’ve pinpointed the use cases and tasks suitable for streamlining through AI, prioritize testing the most impactful AI solutions.
After implementing an AI solution, it’s essential to gauge its effectiveness within one to three months post-implementation to assess its impact on your team’s workflow.
6. Monitor and optimize AI performance
Consistently oversee the effectiveness of your AI integrations and enact essential refinements.
“Regardless of the chosen use case, assess the outcomes, gather insights, pinpoint successful strategies, and then proceed to the next application,” advises Nica. “The crucial aspect is not to inundate yourself with limitless options but to be deliberate in your AI allocations.”
Monitor metrics like time saved, enhanced efficiency, and the influence on your marketing endeavors. To achieve this, routinely solicit input from your team and end-users, ensuring that AI delivers anticipated advantages and effectively resolves issues.
7. Expand AI implementation
As you grow more adept and achieve success using AI to streamline your marketing operations, contemplate broadening its application to additional scenarios. Continue exploring fresh AI tools and technologies that can elevate the efficiency and impact of your marketing endeavors.
Stay abreast of the advancements in AI within marketing to ensure you capitalize on the latest innovations for optimal results.
